Booze brands drive to social to drive social drinking
If you think you’ve been seeing a lot more activity from the beer and booze brands on Facebook, YouTube and other social networks, you’d be correct. And for good reason. New data indicates that...
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Three Things Stand Out About Facebook’s Revamped News Feed
Anytime Facebook makes a change it makes news. Sometimes it’s good news. Sometimes it’s not. When the company announced this morning changes to its news feed, the Social Media team at Marcus Thomas was...
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Facebook Briefing: News Feed Changes
This briefing was kindly provided by Monina Wagner, social media community manager at Marcus Thomas. It is a follow up to an earlier post announcing Facebook’s News Feed Change. Introduction In order...
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Facebook Home: Implications for Brands
The world’s largest social platform, Facebook, has been built around the mission of “giving people the power to share and make the world more open and connected.” Facebook is now expanding its mission...
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Does your brand have its eyes and ears open to threats and opportunities?
For many marketers, social community management is a misunderstood or undervalued strategic weapon, often misused as a media vehicle rather than an important part of brand and relationship building. A...
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Kellogg’s UK’s Twitter drive for hunger goes soggy
Kellogg’s UK caught heat for the following tweet: Pic courtesy of metro.co.uk This is the age of the Internet, my friends: brands are even getting lambasted for their charity work. Oy vey. I agree that...
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Silence is golden: lessons from Lululemon’s new CEO announcement
Lululemon. Fun to say, isn’t it? It’s also a brand that’s lately been fascinating to watch. Earlier this year, the luxury yoga apparel maker endured a back-bending PR fiasco when founder Chip Wilson...
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Target wins with Pinterest. Does it matter to you?
Let’s start with this: If you’re a marketer and you’re not at least experimenting with Pinterest, you’re probably making a mistake. It’s visual, and people are visual. It’s relatively new, and people...
View ArticleBig data: my frenemy
Within the span of a few short days, I’ve experienced what’s so promising and annoying about the new age of data driven advertising. I’m in the market for a cheap used car. My younger son needs...
View ArticleThis is brief for a reason
Marcus Thomas Partner and Creative Director Jim Sollisch gets paid to bring a unique perspective to his work, but sometimes he just does it because it’s fun and thought-provoking. In his recent...
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